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Earn Your Master in Management – Sports Management (MMSM) Degree 100% Online

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Prepare for an exciting career in sports management with our 100% online degree program.

The Master in Management – Sport Management (MMSM) is the study of the skills, techniques, and proficiencies of how to lead an organization within the larger sports industry. At the University of Dubuque, your studies will take you into the worlds of marketing, law, sociology, administration, and analytics, among others. You will leave ready to build a career in sport and entertainment industry.

Flexibility and Convenience

The MMSM program courses are offered 100% online in an eight-week format to meet the growing demands of our professional students’ schedules.

Learn New Skills

The Master in Management (MM) program’s mission is to help graduates develop an understanding and application of management practices and leadership skills in an organization. In addition to gaining practical competence in a specific field of study through a real world work experience, graduates will be prepared to think strategically, integrate and construct new knowledge, develop intrapersonal and interpersonal competencies, and apply excellent moral character to the practices of an organization.

Affordable and Accessible

We’re here to help make the University of Dubuque’s quality, private education affordable for you, regardless of your financial picture. Our experienced student financial planners will assist you in identifying the financial options available to you to help make investing in your future possible.

Make a Difference Through the Study of Sports Management

Students and faculty at UD are active in the classroom and in the sports industry. Their work contributes to the advancement of sport industry leadership as well as management skills and techniques. They have identified issues unique to different levels of sport, developed industry-standard proposals designed to showcase the creative uses of both traditional and non-traditional assets in event management, and contributed to the larger sport management body of knowledge as it relates to leadership and administrative skills growth.

Program Goals, Requirements and Course Details
Master in Management – Sports Management

  • Focuses on in-depth day-to-day managerial operation within a sport management context.
  • Provides hands-on experience enriched by most recent theories in the field.
  • Requires an applied internship to supplement classroom lessons.
  • Can be completed within one year (accelerated format).
  • Allows credit for life learning experience.

Upon completion of the program, students will be prepared to become:

  • Event Management Firms (SMG, Feld Ent., IMG, etc.)
  • Game Day and Facility/Stadium Operations
  • Tourism and Hospitality (resorts, visitor bureaus, leisure services, amusement parks, etc.)
  • Community Relations (organizational outreach, charities, etc.)
  • Law (contract negotiations, facility leasing, etc.)
  • Sales and Ticketing (group sales, luxury sales, season ticket sales, etc.)
  • Marketing and Promotions


  • Bachelor’s degree from a regionally accredited or domestically recognized international institution of higher education (official transcript required).
  • Undergraduate cumulative grade point average of at least 2.75 on a 4.0 scale.
    (Note: conditional admission may be an option if your GPA is below the minimum 2.5 requirement. Contact your online admission counselor for more information.)

Master in Management – Sports Management Degree Requirements

30 credit hours:
15 credit hours Foundation electives
15 credit hours Sports Management courses and Field Experience Capstone Course

Foundation Electives

Course #Course DescriptionCredit Hours
BUS 602Financial Decision Making3
BUS 620 or
COM 647
Managing the Business Culture or
Stakeholder Engagement
BUS 665Analytics for the Business Environment3
BUS 668Innovation and Change Management3
COM 640Public Relations3

Sports Management and Capstone

Course #Course DescriptionCredit Hours
HWS 610Cultural and Social Group Identities3
HWS 615Managing the Diversity and Inclusion Change Initiative3
HWS 620Crisis Management & Operational Continuity3
HWS 625Contemporary Issues in Sport Administration3
GRAD 686 or
HWS 689
Field Experience Capstone Seminar or
Thesis Research Paper

The University of Dubuque Starts with You. Get started on your online degree today.